Rajasthan and Chennai to Play IPL 7

The seventh edition of IPL is slated to begin on the 16^th of April. The game has been in bad light for a while now. The much news doing the rounds about the IPL management to the players and the owners to the franchisees is just getting worse day by day.

There was news of the Rajasthan and Chennai Pepsi IPL franchises, Rajasthan Royals and Chennai Super Kings respectively to be suspended from the game. This decision came when BCCI president N Srinivasan was ousted and replaced by Sunil Gavaskar. This decision was taken owing to the match fixing scandal and the involvement of Rajasthan Royals and Chennai Super King doing the rounds.

The decision however is been taken back by The Supreme Court and has granted these two franchisees to be part of the game. The IPL has been a huge money churner and soon becoming one of the richest games played in India. This news is not only a sigh of relief to the owners of these franchisees but to every individual and element associated with this game.

Pepsi and its association with the game of cricket has been one of the longest. Its transition as a sponsor to the IPL editions isn’t a surprise. However many big sponsors like Vodafone and Idea who have been associated with IPL for a long time now were sceptical to venture into this territory owing to decision of suspending the teams doing the rounds.

This news however has cleared all their apprehension and will see these big advertisers channelizing their money to the fullest as the sponsors of this game. The mobile network providing company Idea will even make ads with themes related to the game.

The experts are calling this a win-win situation for everybody associated in this chain. Off late controversy has become the middle name of IPL so it is anyways catching eyeballs even when the matches have not begun yet. With the sponsors and advertisers prepping up for telecasting their ads, with the crowd already in anticipation of these games, the advertisers are surely going to get the much needed target audience’s attention. On the other hand the respective media and creative agencies looking after these accounts are also going to make great money.

All this money put in by individual entities associated with the game will eventually make the game even richer. So brace yourself and get ready for the latest edition of this format as there is lot to see.